Signature |PR
A Digital Marketing
PR + Publicity
Creative Agency
Signature |PR
Our PR reach includes
1.6 Million Global Media Professionals and
1 Billion Social Media Influencer Profiles Across
120 Global Networks!
is a strategic communications and digital marketing agency that provides public relations, publicity, content marketing, brand development, corporate communications, social media networking and design services for Fortune 500 CEOs and their companies. We specialize in bringing brands to market and supporting those efforts with continued strategic communications and proven visibility tactics.
Our exclusive PR database has over 1.6 Million global media contacts, outlets and opportunities, in addition to our social network with 1 Billion social influencer profiles across 120 global platforms. Our technology partner alliance and media research teams make over 20k updates per day, so our clients can be confident that their press releases, media alerts and newsworthy events are delivered to the right target. Our contact database is the most comprehensive media and influencer network with dynamic and vetted contact profiles. We strategically design a custom communications plan that targets specific influencers for an incredibly effective and successful PR and digital marketing campaign.
Whether you’re a start-up on a mission to change the game or an established brand facing down the next phase, there’s always a why. And that’s where we start. We solve for why because that’s where inspiration lies. We approach every new relationship with equal parts strategy, purposeful creativity and unbridled enthusiasm because we love doing great work for good people.
Signature |PR
INFLUENCER MARKETING IS ON THE RISE AND
IT’S CHANGING HOW WE APPROACH PR
Social media influencers have fundamentally changed the role of public relations when it comes to reaching today’s audience. The balance of power between consumers and brands has shifted, and consumers are more likely to trust the people they see on their social media feeds than traditional marketing. Forbes explained it like this: “The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice.”
By effectively tying social media influencers into your public relations strategy, your business can reach larger audiences, promote positive branding and increase customer engagement and awareness. Adjusting from strictly traditional PR methods to a more integrated or collaborative effort with your social media efforts will unify your customer experience and provide quantifiable results for your business.
Publicist + CEO
Annamarie Seabright of Signature PR ...
She has over 17+ years of expertise related to public and media relations, communications, branding, marketing, multi-media production, and publishing with Fortune 500 companies, nonprofits and major television network studios.
As a veteran PR and marketing communications professional, Annamarie Seabright has dedicated herself to raising the bar on standards for how companies communicate with the world. She has led media relations and digital marketing campaigns for small businesses, Fortune 500 companies and celebrity endorsements. Her clientele ranges from local startups and nonprofits to national and international brands, with her work resulting in high-profile placements such as the LA and New York Times, A&E, Wall Street Journal, USA Today, FOX News, The TODAY Show, CNN, NASDAQ and Bravo.
She has proven experience in ushering new companies and products to market, she’s helped established players redefine their space and startups in their mission to break ground in new arenas. Her counsel and implementation has made a monumental impact and drives long-term business growth in industries ranging from entertainment, travel, alcohol, hospitality, technology, investor relations, and corporate communications. She also created and implemented a global marketing campaign that successfully launched a startup tequila brand, Tequila Comisario, securing the brand as the exclusive tequila of the Super Bowl Music Fest, Sundance Film Festival in Park City, Utah, South by Southwest Digital Media and Film Festival in Austin, Texas, and Sony Pictures Oscar’s Gala in Los Angeles, California. Annamarie ensures Signature PR is in a league above and beyond its competition in multi-media marketing solutions and PR---with access to an exclusive and extensive database of media contacts and substantial online influencer profiles across the globe, while helping its clients grow and enable social communications that cater to a changing landscape.
About Signature|PR
Signature|PR is a full-service public relations and digital marketing agency in California known for cutting-edge strategic marketing communications that engage public and private audiences with dynamic brand visibility campaigns. With publicity, design and technology professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit), B2B (Corporate Communications and Reputation Management), Investor Relations, Crisis Communications and Digital Strategy. Signature PR brings leading businesses and brands a creative, resourceful and results-driven approach to communication. CEO, Founder and Publicist, Annamarie Seabright, has been successfully launching brand-to-market campaigns since 2003 and is recognized as a top PR professional in the industry.
INCREASE ONLINE PRESENCE
CREATIVE CONTENT: VISIBILITY AND A STRONG BRAND MESSAGE WILL ENGAGE YOUR AUDIENCE
PRESS + PR
EARNED MEDIA
Earned media is essential to every PR program ---- data in our research, creative content and strategic communications planning means more measurable and effective ROI.
Social Influencers, Celebrity Brand Ambassadors, and Affiliate Partners are how we elevate a person or product brand through credible and authentic engagement and organic growth---we are looking for quality over quantity---which translates to loyalty.
PRODUCTION
CREATIVE SCRIPTING
It’s not just what you say or how you say it. It’s how you make your audience feel, understand and react. We boil everything on high for simple but striking results.
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Promotional Videos
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Product Promo Clips
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Infomercials
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Instructional Videos
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Corporate Communications
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Podcasts
DIGITAL MARKETING
EARNED, OWNED + PAID MEDIA
Business success takes many forms, from generating leads to driving donations to building awareness. See how earned, owned and paid media, along with the right messaging fills the funnel.
SOCIAL INFLUENCERS
EXCLUSIVE NETWORK
A strategic agency in social media, we continue to elevate social through data-driven influencer programs, paid promotions and content marketing.
Exclusive Influencer database of 1 Billion Profiles.
The Electronic Press Kit or EPK is the New Media Kit for PR and Media Professionals
JOURNALIST & BLOGGERS are looking for you to make their lives easier. They have information coming at them from every digital and non-digital source imaginable. We make sure your content is informative and easily digestible. Avoiding excess information is key. We need to grab their attention fast and hold it!
APPEARANCE IS EVERYTHING. We can literally drive the direction of the visual story presented by the media if you provide all the pieces up front, including photos, artwork, infographics and videos. High quality, relevant and key-message focused visual content may seem like an expensive investment, but can often be planned out in advance and within budget. A carefully organized layout also makes each piece of information easy to find, ensuring the most relevant information and visual assets are used.
THE ONLINE MEDIA KIT often lives as a media resources page on your website, and is a great way to quickly disseminate information to news outlets and keep it accessible. Having all of your news releases and visual content easily available to media outlets makes them more likely to use our resources rather than digging for their own. We also evaluate the analytics on the EPK so we know who is visiting and what content is most valuable.
Signature |PR
Press Events
Oscar's
&
Sony Pictures Classic
Hollywood, CA — Sony Pictures Classics held their annual pre-Oscars dinner at STK L.A. with nominees including Sebastian Koch, Annie Starke, and Caleb Deschanel. Co-presidents Michael Barker and Tom Bernard gave a heartwarming toast to all guests with the help of Maestro Dobel Tequila. Actress Glenn Close stole the show with her adorable plus one: her havanese Sir Pippin of Beanfield!
Brands Creatively Constructing Conversation and Content for Social Media Engagement
Social Media. Designed for individuals. Dominated by brands. But on platforms where there’s so much noise, how do you get people (the right people) to follow your brand? The answer is simple – creative engagement. Through constructive and creative conversations, you can transform your brand into a social media sensation.
It’s not just about a quality avatar, custom background images and creative bio descriptions. Your audience wants to feel like you care about what they have to say. They want to be talked TO, not talked AT. Understand how your ideal customer moves through the social marketing funnel and put yourself in their shoes. Give your audience an experience they’ll fall in love with.
Develop a tone that is consistent with your brand. Are you passionate, quirky or authentic? Is your brand genuine, trustworthy and direct, or can you have fun with your voice? Irreverence can often time result in higher engagement but can also backfire if it’s not consistent with your brand’s values.
What do they want? Do they have issues with a product or service? Do they want answers or just conversation? In creative social engagement, it’s all about the pull, not the push. PULL your audience in with active, engaging content. While promoting your product or service, they’ll be turned off if all you do is push, push, push. The more personal connection an individual has with your brand, the more likely they’ll be an ambassador for you. Peer-to-peer presence is the goal!
So why is creative engagement so significant? An active social presence allows your brand to develop and nurture long-term relationships with your audience, engage community members, personalize your brand, build a positive reputation and cultivate brand advocates. Through intentional engagement, you have the ability to create and curate the conversation.
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